Leader Insights

Digital & AI2023LI-XC7BD9CCB

Most helpful things on a church website

Percent of church switchers first introduced to their church through its website, 2023 (in percent)

Key finding

Highest: Beliefs and mission (67%). Lowest: Social media contacts (26%).

Source: Lifeway Research, Church Switchers Identify Factors Behind Their Decision, Expect a Lot From New Congregation · Online survey of 1,001 American Protestant churchgoers, July 26-August 4, 2023. Article published 2023-11-09.

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Questions about this statistic

What does this statistic show?

Highest: Beliefs and mission (67%). Lowest: Social media contacts (26%). Beliefs and mission: 67%. Church location: 66%. Worship times: 64%.

Who published this data?

Lifeway Research, 2023. Source: Lifeway Research, Church Switchers Identify Factors Behind Their Decision, Expect a Lot From New Congregation (https://research.lifeway.com/2023/11/09/church-switchers-identify-factors-behind-their-decision-expect-a-lot-from-new-congregation/).

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About this data

Leader Insights collects statistics about U.S. churches from published research by organizations such as Lifeway Research, Barna Group, Springtide, the American Bible Society and PRRI. Every number is checked against the wording of the original source before it is published, and each statistic links back to the study it came from. Figures are reproduced from the publishers named above; see the source for full methodology.