Leader Insights

Visitors2016LI-X6E6A6FF9

Methods the unchurched say would be effective in getting them to visit a church

Percent of unchurched Americans, 2016 (in percent)

Key finding

Highest: Personal invitation from friend or family member (51%). Lowest: Facebook ad (18%).

Source: Lifeway Research, Research: Unchurched Will Talk About Faith, Not Interested in Going to Church · Online survey of 2,000 unchurched Americans by Lifeway Research. Article published 2016-06-28.

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Questions about this statistic

What does this statistic show?

Highest: Personal invitation from friend or family member (51%). Lowest: Facebook ad (18%). Personal invitation from friend or family member: 51%. TV commercial: 23%. Postcard: 23%.

Who published this data?

Lifeway Research, 2016. Source: Lifeway Research, Research: Unchurched Will Talk About Faith, Not Interested in Going to Church (https://research.lifeway.com/2016/06/28/unchurched-will-talk-about-faith-not-interested-in-going-to-church/).

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About this data

Leader Insights collects statistics about U.S. churches from published research by organizations such as Lifeway Research, Barna Group, Springtide, the American Bible Society and PRRI. Every number is checked against the wording of the original source before it is published, and each statistic links back to the study it came from. Figures are reproduced from the publishers named above; see the source for full methodology.