Leader Insights

Digital & AI2017LI-X1A2C44DA

How churches use social media

Percent of church leaders saying their church uses social media for each purpose, 2017 (in percent)

Key finding

Highest: Inform people of upcoming events (97%). Lowest: Interact with outsiders (86%).

Source: Lifeway Research, Why Your Church Probably Needs to Change Its Social Media Strategy · Article published 2018-09-21.

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Questions about this statistic

What does this statistic show?

Highest: Inform people of upcoming events (97%). Lowest: Interact with outsiders (86%). Inform people of upcoming events: 97%. Interact with the congregation: 87%. Interact with outsiders: 86%.

Who published this data?

Lifeway Research, 2017. Source: Lifeway Research, Why Your Church Probably Needs to Change Its Social Media Strategy (https://research.lifeway.com/2018/09/21/why-your-church-probably-needs-to-change-its-social-media-strategy/).

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About this data

Leader Insights collects statistics about U.S. churches from published research by organizations such as Lifeway Research, Barna Group, Springtide, the American Bible Society and PRRI. Every number is checked against the wording of the original source before it is published, and each statistic links back to the study it came from. Figures are reproduced from the publishers named above; see the source for full methodology.