Leader Insights

Belief & Culture2024LI-X66D80E6E

How adults say they make moral choices

Percent of U.S. adults, 2024 (in percent)

Key finding

Highest: Specific principles or standards they believe in (54%). Lowest: Whatever produces the most positive outcomes for the person (7%).

Source: Barna Group, Most Adults Feel Accepted by God, But Lack a Biblical Worldview · Maximum margin of sampling error is 3.2 percentage points at the 95% confidence level. Article published 2024-01-06.

See all 4 categories, the full chart and more

Free account: full chart, CSV and PNG downloads, ready-to-paste citation, branded share image, and a discussion question for your team.

Create your free account I already have an accountNo password. We email you a sign-in code.

Questions about this statistic

What does this statistic show?

Highest: Specific principles or standards they believe in (54%). Lowest: Whatever produces the most positive outcomes for the person (7%). Specific principles or standards they believe in: 54%. Doing what feels right or comfortable: 24%. Whatever makes the most people happy or causes least conflict: 9%.

Who published this data?

Barna Group, 2024. Source: Barna Group, Most Adults Feel Accepted by God, But Lack a Biblical Worldview (https://www.barna.com/research/most-adults-feel-accepted-by-god-but-lack-a-biblical-worldview/).

Where can I get the full data and a citation?

Create a free Leader Insights account to open the full chart, download CSV or PNG, copy a citation and save the statistic to your own library.

More Belief & Culture statistics

All Belief & Culture statistics · All 2024 statistics

About this data

Leader Insights collects statistics about U.S. churches from published research by organizations such as Lifeway Research, Barna Group, Springtide, the American Bible Society and PRRI. Every number is checked against the wording of the original source before it is published, and each statistic links back to the study it came from. Figures are reproduced from the publishers named above; see the source for full methodology.