Gen Z adults who research charities before giving
Percent of U.S. Gen Z adults who research organizations and charities before choosing to offer financial support, 2021 (in percent)
Key finding
- Gen Z adults who research charities before giving: 81%. Four in five Gen Z adults report researching organizations and charities before offering financial support
Source: Barna Group, Is Now a Good Time to Give? Today’s Young Adults Think So · Online survey of 2,016 U.S. adults, November 12 to 19, 2021. Article published 2023-11-22.
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Questions about this statistic
What does this statistic show?
Gen Z adults who research charities before giving: 81%. Four in five Gen Z adults report researching organizations and charities before offering financial support.
Who published this data?
Barna Group, 2021. Source: Barna Group, Is Now a Good Time to Give? Today’s Young Adults Think So (https://www.barna.com/research/young-adults-generous/).
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About this data
Leader Insights collects statistics about U.S. churches from published research by organizations such as Lifeway Research, Barna Group, Springtide, the American Bible Society and PRRI. Every number is checked against the wording of the original source before it is published, and each statistic links back to the study it came from. Figures are reproduced from the publishers named above; see the source for full methodology.