Viewership of the Tebow-Focus Super Bowl commercial by faith segment
Percent of U.S. adults who viewed the commercial, 2010 (in percent)
Key finding
Highest: Evangelicals (29%). Lowest: Non-born again adults (26%).
- Evangelicals: 29%
- All born again Christians: 28%
- Non-born again adults: 26%
Source: Barna Group, Super Bowl Ad Research: New Barna Study Examines Tebow/Focus Commercial · Telephone interviews with 1,001 U.S. adults, February 7 to 10, 2010. Article published 2023-12-05.
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Questions about this statistic
What does this statistic show?
Highest: Evangelicals (29%). Lowest: Non-born again adults (26%). Evangelicals: 29%. All born again Christians: 28%. Non-born again adults: 26%.
Who published this data?
Barna Group, 2010. Source: Barna Group, Super Bowl Ad Research: New Barna Study Examines Tebow/Focus Commercial (https://www.barna.com/research/super-bowl-ad-research-new-barna-study-examines-tebowfocus-commercial/).
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About this data
Leader Insights collects statistics about U.S. churches from published research by organizations such as Lifeway Research, Barna Group, Springtide, the American Bible Society and PRRI. Every number is checked against the wording of the original source before it is published, and each statistic links back to the study it came from. Figures are reproduced from the publishers named above; see the source for full methodology.