Leader Insights

Politics & Culture2025LI-X5DC5F602

Top influences on young people's political opinions

Percent of U.S. young people listing each among their top five influences, 2025 (in percent)

Key finding

Highest: Family (61%). Lowest: Religious leaders (13%).

Source: Springtide Research Institute, Does media influence young people’s political views? · Article published 2025-04-01.

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Questions about this statistic

What does this statistic show?

Highest: Family (61%). Lowest: Religious leaders (13%). Family: 61%. Friends: 45%. Personal experiences: 35%.

Who published this data?

Springtide Research Institute, 2025. Source: Springtide Research Institute, Does media influence young people’s political views? (https://springtideresearch.org/post/data-drop/does-media-influence-young-peoples-political-views).

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About this data

Leader Insights collects statistics about U.S. churches from published research by organizations such as Lifeway Research, Barna Group, Springtide, the American Bible Society and PRRI. Every number is checked against the wording of the original source before it is published, and each statistic links back to the study it came from. Figures are reproduced from the publishers named above; see the source for full methodology.